DCN SE Hub News

May 6. Storytelling in a time of Crisis

The unprecedented framework of life in the new era of COVID-19 affects the way that we act and react as business storytellers. This will present some new customs and ethical concerns as well as clichéd traditions . If we start to see humanity as more active citizens, as conscious workers, as self-sufficient entrepreneurs, as creative freelancers, with the return to the new life - different, of course, from the old one that was so abruptly discontinued -maybe it is the time to act as more essential storytellers, carving our personal and corporate identity.

The second half of this opportunity that will be given to us cannot be a successful repetition of the infamous regularity. Crisis management for branded storytelling means that businesses and their efficient placement of their corporate communication will change. People who have the fortune of companies in their hands have to learn the dual meaning of social solidarity and moral governance It's not theoretical. It is more practical than ever in the way that we express the art of strategic communication and organizational change through the active field of businesses, organizations and media identities.

Watch the webinar on demand:

Yiannis Mylopoulos: (BA, MSc, MBA) is a Management Consultant for Strategic Communication and Creative Entrepreneurship specializing in Organizational & Creative Coaching on Marketing Storytelling (online & offline). His work is behind the corporate identity of FABRIKA, a New Age Identity Studio specializing in New Age Creativity. He systematically works as a Creator, Trainer and Coach for organizations, companies, startups, teams and brands providing educational and consulting services. He uses and implements the example of a personalized narrative stimulus production (Narrative Storytelling and Creativity Management Coaching) working to properly manage the communication and organizational mix through the creation of meaning, strategic content and substantial change in the exploitation of business talent among the contemporary culture.

This event is co-organized by the Digital Communication Network SouthEast Europe Hub (DCN SEE) and World Learning and is part of DCNSEE’s Ideas in Action – Digital Engagement, a series of virtual events launched in the context of the COVID-19 crisis. The series aims to engage digital communities globally, to promote accurate information, combat distortions, encourage responsible behavior, and discourage panic, support mitigation of a global pandemic, and avoid major societal disruptions. DCNSEE is supported by the U.S. Department of State Office of Citizen Exchanges.

DCN SOUTHEAST EUROPE HUB is a consortium of Aristotle University, Digital Communication Network, non-profits, public and private organizations and companies involved in the fields of digital communication, social impact campaigns, technology, and innovation. It is a unique, interdisciplinary coalition tapping into the best talent and resources across Europe.