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THISAM Talks | The Reasons of News Avoidance and Perception of the media and journalism in Croatia: The National Survey

Tena Perisin, Petra Kovacevic, Dejan Oblak, Stela Lechpammer (Department of Journalism and Media Production, University of Zagreb) talked about "The Reasons of News Avoidance and Perception of the media and journalism in Croatia: The National Survey". 

Key points by Ioanna Georgia Eskiadi 

The trust in media and journalism is declining and new challenges are developed in front of us. The new challenge refers on how to use technology in order to produce better content, to build trust again and to attract new audience, especially the young ones. The trust in journalists has declined.



The link between of journalism and politics is very close in the perception of people. People get information from television or internet portals, especially during the Covid-19 time. Young audience gets information mostly through internet portals or social media which they trust more. Radio is considered as a media that transmits false information. The trust in media is connected with the trust in democracy and politics.

Negative relation towards politics and political system is reflected in the audience’s relation towards the media. Citizens who are disappointed by politics and do not trust politicians, do not trust the media also. They neither feel they are trustworthy nor that they are free. Trust in media, just like perception of media freedom are lower for citizens who feel that media represent reality. Citizens are less politically informed and this makes them more likely to distrust the media. People avoid news because news are negative.


The world is negative so they avoid consuming news. News doesn’t represent the world as it is. Predominantly young people avoid news since it creates tensions in the society. It’s not so much about of what it is but about how you approach it. The audience needs more information they can relate to.

About THISAM 
The 5th Thessaloniki International Summer Academy on Media is organized by School of Journalism and Mass Communications of Aristotle University Thessaloniki (AUTh), Jean Monet of European Union Public Diplomacy along with other partners  under the title: “New trends in Media and Journalism: Turning crisis into opportunity”.

 Special emphasis is given on the topics:
1. Disinformation, Science Journalism / News Literacy
2. Crisis Communication
3. New business models in Media Organisations