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THISAM Talks | Image provenance and its potential to counter image deception and disinformation online

Mounir Ibrahim, Vice President of Strategic Initiatives for Truepic, talked about Image provenance and its potential to counter image deception and disinformation online. 

Key points by Ioanna Georgia Eskiadi 

Trust on the internet is an issue that has huge implications for disinformation. The difference between the past and now is social media, the content can go around the world in one second. The speed which fake content and propaganda is transmitted, it’s so fast. So, this affects and propels the disinformation leading to the destabilization of the societies.

The use of visual disinformation deceives. Deepfake are one of the current issues in disinformation. Most of the images are fraud, video is fake and made out of nothing. AI and machine learning are boosting this process. The world relies on the internet on everything we do like learning, transacting and getting the information from. The democratization of social media process enhanced these powerful tools like deep fakes which can be made with two ways. The first one is the detection of looking on a picture or a video and try to say it it’s real or not. Detection will never work on the internet. As a picture is uploaded on the internet then the detection will immediately tell you that something never existed.


When you use Facebook there’s no mechanism to tell you if it’s real or fake. We can’t prove what is fake, we have to prove what is real. Now, you can pay to make your deepfake. For example, in image deception you can’t detect or prove if something is fake. It’s important to rethink about the time and the location the picture was taken. People needs to be educated, the media literacy is important, so as to trust and know what is happening online. In image analysis you have more data. Take this verifying information in the blockchain that sticks with the picture. You have to prove that the picture is real. We are creating new videos and pictures and fulling them with information. You can see the content and trust what you are seeing is actually authentic.

You need to have authentic media in critical conditions and when deciding if something is true or not. Also, financial trust is needed. Now, we are seeing the growth of the industry. Technology becomes part of the media companies, because it is going to be the only way to have a level of trust in the future. 

About THISAM 
The 5th Thessaloniki International Summer Academy on Media is organized by School of Journalism and Mass Communications of Aristotle University Thessaloniki (AUTh), Jean Monet of European Union Public Diplomacy along with other partners  under the title: “New trends in Media and Journalism: Turning crisis into opportunity”.

 Special emphasis is given on the topics:
1. Disinformation, Science Journalism / News Literacy
2. Crisis Communication
3. New business models in Media Organisations