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THISAM Talks | Trends in media literacy

Sherri Hope Culver, Associate Professor at Temple University talked about "Trends in media literacy". 

Key points by Ioanna Georgia Eskiadi 

Media literacy refers to socioeconomic, cultural and political realities. Information literacy and media literacy are jointly together. Media literacy exists in a moment around our realities and it’s involving based on the media we use at the time. The medium is the message since the nature of the device changes the message.

Media is different in each medium. The discussion about media literacy has changed the last few years. Media literacy refers to what we write as authors with all media texts available in 21st century. Media literacy is the ability to access, analyze, evaluate, create and act using all forms of communication.




You consume media that encourages to take some action. Some key concepts are all media are constructions, media construct versions of reality, audiences negotiate meaning in media content, media messages have commercial implications, media content contains ideological and value messages and media messages contain social and political implications. The media literacy, now, refers to our understanding with media and human rights. Media literacy is a basic human right and affects mental health like cyberbullying.

Media literacy, also, is connected with misinformation which refers to all forms of communication. The discussion today is about media literacy and social justice referring to what people need to learn to talk about social issues. The ability to share the information has shifted the way people use media and now, the access is easier. It’s important to embrace, to include all sectors and lead in order to inspire others. 

About THISAM 
The 5th Thessaloniki International Summer Academy on Media is organized by School of Journalism and Mass Communications of Aristotle University Thessaloniki (AUTh), Jean Monet of European Union Public Diplomacy along with other partners  under the title: “New trends in Media and Journalism: Turning crisis into opportunity”.

 Special emphasis is given on the topics:
1. Disinformation, Science Journalism / News Literacy
2. Crisis Communication
3. New business models in Media Organisations