DCN SE Hub News

THISAM Talks: "The influence of new technologies on journalistic practices and strategies of media companies"

Professor Dr. Christoph Schmidt, Head of the Academic Department at Deutsche Welle Akademie talked about  "The influence of new technologies on journalistic practices and strategies of media companies". 

Key points by Ioanna Georgia Eskiadi 

New technologies bring high innovation and new devices. People use different devices at different times and wherever they are and for whatever they want to. The new technologies have led the journalists to avoid using many sources, everything is faster and then comes the infodemic. The impact of technology on journalism it’s the digitalization, the change of the nature of news content, the structure and organization within media companies, the nature of relations between and among news organization and their public. Journalism is changing and they are coming up new professions. There are new aspects like coding and programming, data analytics, data driven journalism, video journalism, drone journalism, artificial intelligence, automated journalism. Some areas of impact of journalism are the organizational changes in journalistic practices and journalistic autonomy. In the digital newsroom there is less managerial hierarchy, less dependency on each other for production, journalists need to have multi-skilling capability and audience becomes active users. The role of journalists has changed since they are checking and verifying information, they try to retain control over the news process, the user-generated content can’t be a replacement for professional journalism and the generally uncritical embrace of participation has resulted in a conversation about the future of journalism. 

Strategy is more or less absolutely needed about shaping the future. The long-term plan is focused on the whole company and the top management is involved. Newspaper’s manger can report for multiple platforms, engage and communicate with readers, change format and offer unique content in print, cross-media advertising concepts in all formats across all media and Journalism 2.0 with young, engaged and interactive curators. Also, build open newsrooms and reorganize to save costs, engage young readers, go for branding and make your reader affiliation get bigger, explore multiple business models and improve product and service quality. Radio market strategies is the differentiation of offers, comprehensive podcasting offers, reducing production expenses and brand development. Strategies for TV management refers to know your market, your customers, mass programming, new technologies-new customers, be commercially attractive. 

The 5th Thessaloniki International Summer Academy on Media is organized by School of Journalism and Mass Communications of Aristotle University Thessaloniki (AUTh), Jean Monet of European Union Public Diplomacy along with other partners  under the title: “New trends in Media and Journalism: Turning crisis into opportunity”.

 Special emphasis is given on the topics:
1. Disinformation, Science Journalism / News Literacy
2. Crisis Communication
3. New business models in Media Organisations