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THISAM Talks: "Platformization of our daily life in a time of crisis"

Nello Barille, Associate Professor at IULM University of Milan talked about Platformization of our daily life in a time of crisis. 

Key points by Ioanna Georgia Eskiadi 

We are living in the cultural swift from networks to platforms. Networks are more horizontal, ephemeral, democratic while platforms are different, more solid and tangible. The main trend of our days is the integration between virtual and real.


Digital things today are very physical like Internet of Things, Virtual Reality, Augmented Reality. You don’t understand if it’s a utopia or something you already have. The post-industrial society is a promise for a better future. Today, we have the emotional intelligence. It’s not specific innovation, there are a short of systematic trend. The new ecosystem created is a custom-based environment. The megatrends are three, the physical which refers to autonomous vehicles, 3D printing, advanced robotics and new materials, the digital which refers to Internet of Things, sensors and numerous other means of connecting things in the physical world to virtual and the biological referring to genetic engineering progresses.


The new digital ecosystem shares three main mechanisms which are the datafication, the commodification and the selection. Amazon can be regarded as a virtual platform where the only apparent interaction is between the retailer and the customer with the company. Self branding and the evolution of emotional capitalism led to emotions being a main characteristic. There is a commodification of emotions which you make public. The customer-centric ecosystem refers to transitioning from storytelling to story-living, emotional transparency, customization and makers, gamification and Lo-fi cultures.

About THISAM 
The 5th Thessaloniki International Summer Academy on Media is organized by School of Journalism and Mass Communications of Aristotle University Thessaloniki (AUTh), Jean Monet of European Union Public Diplomacy along with other partners  under the title: “New trends in Media and Journalism: Turning crisis into opportunity”.

 Special emphasis is given on the topics:
1. Disinformation, Science Journalism / News Literacy
2. Crisis Communication
3. New business models in Media Organisations