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THISAM Workhop | IMedD: Supporting Journalists and Media work

IMedD workshop held by Stratis Trilikis (Programs Director and Journalist at IMedD)

Key points by Ioanna Georgia Eskiadi 


The changes happened in the society led journalism to be part of these changes. But it’s also a victim. Journalism failed to realize that many things have changed. Social media has gone us in to a new era. The ability of citizens has enhanced in order to be present from their home in a public debate. Journalists, now, are in service of information. The opportunities and the rights in the public sphere have not been replaced. We have to deal with the use of information from professionals versus from citizens. The public has lost its trust for media. Journalists need to defend the public interest and bring the primary value. We cannot fight this battle alone; we need collective efforts that will build transparent media business. Democracy has been transferred in giant platforms and raised new issues.

The hybrid groups usually don’t have large funds and are mostly based on subscriptions and sponsors. Media businesses don’t fund them because they are still skeptical. In the case of sponsorships things are even more complicated. Specific small projects are more easily funded in contrast with a wholistic process at all. Value is a taking a way. The general trend is to invest more in the form and less to the content. We have superficial information instead of deep knowledge. Platforms have found their place in the new modernized world. Journalism can co-exist with them. There is a wrong need of separating journalism of investigating one. But every journalistic piece needs an element of research. There’s not journalism without research. The technological options can take the research to another level, but nothing can be completed if we don’t have traditional and new technologies. Newsrooms are trying to make journalists multi-taskers with new tools, research, analysis and synthesis. Journalism needs to recognize the usefulness of specialization. The professional who has knowledge is a valuable asset for media organization. The pandemic reminds us how vital is the role of journalist. Reader needs to receive as much information as much possible. So, journalist must be there to play its role. Finally, we need to promote and strengthen transparency. 

About THISAM 
The 5th Thessaloniki International Summer Academy on Media is organized by School of Journalism and Mass Communications of Aristotle University Thessaloniki (AUTh), Jean Monet of European Union Public Diplomacy along with other partners  under the title: “New trends in Media and Journalism: Turning crisis into opportunity”.

 Special emphasis is given on the topics:
1. Disinformation, Science Journalism / News Literacy
2. Crisis Communication
3. New business models in Media Organisations