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THISAM Talks: "New approaches in public diplomacy: The case of American spaces"

Dimitris Giannakoudis, Coordinator and Specialist XanthiTechLab talked about New approaches in public diplomacy: The case of American spaces.

Key points by Ioanna Georgia Eskiadi 


Public diplomacy is the culture, political values and foreign policy. Hard power is military. Soft power aims at communication and networking. Public diplomacy is a public face of traditional diplomacy where there are different perspectives like bilateral relations and international relations. In the past decades’ transparent means by which a country communicates with publics in other countries and is more in a traditional view. Public diplomacy is seen as an integral part of state-to-state diplomacy. But in September 11, 2001 this changed. A critical moment for new conception, emerging trends, non-state actors, sub-national organizations, NGO’s and companies communicate and affect effectively the public. Soft power is becoming core concept. New public diplomacy refers to mutual beneficial relations, no-state centric with multiple actors and networks. Some examples are the diplomacy of “global cities” as a non-state actor, tweeting against violent extremism, British refocus on soft power and digital diplomacy and the Iran deal. Australia hosts the Asian Cup and offers opportunities of global cooperation on climate change like the Tunisian model of post-revolution peace. World Health Organization has used digital diplomacy by proposing and giving tips to the people on how to protect themselves against pandemic with the use of Tik Tok.

A great example is the U.S. public diplomacy is the Voice of America, Radio Free Europe and Radio Liberty, educational and cultural programs. American spaces case refers to American corners, information centres, binational centres and American centres. More specifically American spaces operate globally. Cold war America Houses and America centres in Austria, West Germany and in Berlin. The American centres are different and separate from embassies. American corners are a different perspective in 21st century is innovative and visible. The American spaces enable face-to-face communication and safe places for communication and expression.

About THISAM 
The 5th Thessaloniki International Summer Academy on Media is organized by School of Journalism and Mass Communications of Aristotle University Thessaloniki (AUTh), Jean Monet of European Union Public Diplomacy along with other partners  under the title: “New trends in Media and Journalism: Turning crisis into opportunity”.

 Special emphasis is given on the topics:
1. Disinformation, Science Journalism / News Literacy
2. Crisis Communication
3. New business models in Media Organisations