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THISAM Talks | The innovation leap of trust in entrepreneurial social journalism and solutions media brands. Media organizations next in reclaiming trust in co-creation with citizens, users, audiences

Betty Tsakarestou, Associate Professor and Head of Advertising and Public Relations Lab at Panteion University of Social and Political sciences and Leda Tsene, Researcher and teaching associate, Advertising and Public Relations Lab of Panteion University , talked about "The innovation leap of trust in entrepreneurial social journalism and solutions media brands. Media organizations next in reclaiming trust in co-creation with citizens, users, audiences, consumers, communities". 

Key points by Ioanna Georgia Eskiadi 

Media organizations are changing, innovation is one of the key issues changing the ecosystem. Now, we are exploring how to return crisis in to possible solutions. The innovation leap of trust focuses in how we move from mistrust to trust. This is a common challenge for the humanity across the world. It’s not just the process making, it’s something to explore together. Some solutions have been focused around the entrepreneurship.

Open democratized web led the rise of entrepreneurship in a global communication ecosystem. People are discovering new ways to share relevant knowledge. The most critical element is the power of human voice. All of us having a voice, that could be so authentic and original would never be fake. The last few years has dominated in public discourse the idea that we can’t trust what is true or not and even trust the science. We need to discover a method of how we trust and reach the truth. Truth and trust are a social game, a collaborative game and it’s not just something to divide in specific elements. The challenge of reclaiming trust is a journeying and we are not these two polar models.



One of the biggest distractions is that we have moved away from this idea to what media innovators and how could engage people under our own different capacities. At the same time, we are users, members of communities, local and cosmopolitans. The challenge is be to look around and see how you can engage in your imaginative, ideal future media organization. We move from media responsibility to media innovative responsibility to journalists as innovators and also media information approaches. We try to focus on truth, transparency, influence and trust and at the same time to understand who are the new purposes around the media organizations and all other types of organizations. When dealing with media issues we actually dealing with global society’s issues. Dealing with innovation and misinformation it’s important to focus in a small like-minded people. Understanding that we are operating as members and as interactors. We are in an era of talking about social journalism and solution journalism. Social journalism is more of mindset or philosophy, it involves working closer with your audience and refers to the way journalists are perceived in the priorities of various communities.

The solution journalism refers at how people are responding to social problems but also what people try to do to alleviate a problem. The solution-based articles are more likely to be perceived by the audience. Media sectors slowly understand that its mission it is beyond disseminating information. The news is overwhelmed negatively and this is also a trend that has highlighted with more recent instant news. None is in the safe net that it used to be. 

About THISAM 
The 5th Thessaloniki International Summer Academy on Media is organized by School of Journalism and Mass Communications of Aristotle University Thessaloniki (AUTh), Jean Monet of European Union Public Diplomacy along with other partners  under the title: “New trends in Media and Journalism: Turning crisis into opportunity”.

 Special emphasis is given on the topics:
1. Disinformation, Science Journalism / News Literacy
2. Crisis Communication
3. New business models in Media Organisations